Glass, Roses & Concrete: Paulista’s Cultural Promenade

Hours and openings change often — double-check each spot is still open before you head out.

The day, stop by stop

1. 1
   10:00 AM 60 min

   Japan House São Paulo

   A striking timber façade introduces a calm world of Japanese design, craft and contemporary culture. The changing exhibitions reward attention to materials and small details.

   Avenida Paulista, 52, Bela Vista, São Paulo - SP, 01310-900, Brazil

   Directions
2. 2
   11:15 AM 45 min

   Casa das Rosas

   A surviving mansion and garden interrupt Paulista’s towers with an unexpectedly domestic scale. Explore the literary programming when available, then linger outside among the paths and planting.

   Avenida Paulista, 37, Bela Vista, São Paulo - SP, 01311-000, Brazil

   Directions
3. 3
   12:15 PM 90 min

   Sesc Avenida Paulista

   This vertical cultural centre layers exhibitions and public spaces above the avenue. Reserve terrace access for the long view down Paulista, and leave room for a café pause if service is available.

   Avenida Paulista, 119, Bela Vista, São Paulo - SP, 01311-903, Brazil

   Directions
4. 4
   2:30 PM 120 min

   Museu de Arte de São Paulo Assis Chateaubriand — MASP

   Walk southwest along Paulista to Lina Bo Bardi’s suspended landmark, where the open space beneath the museum belongs to the street’s daily theatre. Head inside for an unhurried encounter with the collection and current exhibitions.

   Avenida Paulista, 1578, Bela Vista, São Paulo - SP, 01310-200, Brazil

   Directions